A two-week visual campaign project created for Girl Guides of Canada aimed at raising awareness and encouraging community engagement. The campaign translates the organization’s mission into a clear visual language through a unified concept, tagline, and call-to-action.
The final outcome includes three coordinated design pieces that maintain visual and conceptual consistency across multiple formats.
Design Tools: Adobe Illustrator, Adobe Photoshop, Figma.
What is it for?
Girl Guides of Canada (GGC) is a national, non-profit organization dedicated to empowering girls and young women across Canada. Founded in 1910, GGC offers a safe, inclusive, and supportive environment where girls aged 5-17 can explore new challenges, develop leadership skills, and build confidence through fun, hands-on experiences.
Through a diverse range of programs - from outdoor adventure and STEM learning to community service -
GGC helps girls discover their potential and make a positive impact on the world.
Through a diverse range of programs - from outdoor adventure and STEM learning to community service -
GGC helps girls discover their potential and make a positive impact on the world.
Why did I choose this?
I believe this organization helps girls grow in a well-rounded way, fostering skills, confidence, and curiosity. It provides an opportunity for girls to challenge stereotypes, especially in STEM, and explore the world around them. I am inspired to design materials that promote these values and encourage girls to learn, lead, and connect with nature.
What kinds of features and activities do they offer?
Girl Guide cookie sales help raise funds for unit activities while empowering girls to build confidence and develop skills such as teamwork, goal-setting, and time management.
Brainstorming
Poster
Tag line: We Can Do This!
Electric Drill Cookie: Technology
Set Square Cookie: Math
Bear Cookie: Animal / Nature
Earth and Star Cookies: Exploration
Buttons
UI Design